It's a real thrill (but rare) to see my books in an actual, physical bookstore, so I take my kicks where I can get them. I saw an ad for the Children's Bookstore and their online book fairs in SLJ, and clicked on the link. I scrolled down the list of authors, which was short, and I wasn't there. Maybe this was a small operation working with select authors, I thought. I typed in Farmer George, and it popped up along with four of my other titles. Yippee!
If you're books are in their catalog, they welcome a short (250 word) author's note that they will add to the book listing. In their instructions they ask that the note be original, "not the usual marketing blurb or cut and pasted information from your website." They'll check! They recommend a short description about why you wrote the book, or how the book can be used in the classroom, or what expertise you bring to the subject. I asked about being added to the author's roster, but haven't heard back yet. I will also add their link on my website to give them a bit of traffic.
So, for all of you who are always looking for ways to help promote your books, check out the Children's Bookstore. You might be there.